Article marketing is a type of online promotion in which you write articles in the subjects related to your industry and post those in the article directories.Article marketing is one of the most popular and effective ways of online marketing. Internet marketers use this method to promote their products, services,websites and blogs.This is a very effective free way of advertising and website promotion.
Why Do Article Marketing?
Many reasons you should consider article marketing.The most important reason is that you can get tons of targeted visitors to your website all for free.This itself should be enough motivation to start article marketing.However, there are other benefits also.Article directories allow you to put your link in the resource box, this gives you a free backlink.Also some article directories syndicate article so you can get viral traffic and many more backlinks.Search engines love article directories.If you write keyword optimized articles then you can expect to get search engine traffic.
Writing Articles For The Directories-
Your articles have three parts-
The Title
It’s the most important part of your article.Title is your bet to success in your article marketing campaign.A keyword optimized targeted title can give you rich dividend for long.
What to do in the title-
1.Use targeted keywords in the first few words of the title.
2.Make sure it’s able to clearly tell the readers what the article is all about.
What not to do-
1.Never use all caps,quotes,asterisks etc in the title.
2.Do not overdo the keyword optimization.Search engines can detect that easily.
The Article Body
First thing first,never make article too long.Ideally it should be between 250 to 800 words.The most important things should come in the first paragraphs,others things will come according to their importance.Keep your sentences short.Your article should be spread over few short paragraphs.Use sub heading where ever possible.Most importantly your article should deliver what you have promised in the title.
The main purpose of article marketing is to get targeted traffic.For that search engines need to find your articles.To get search engine traffic your article has to be well optimized with relevant keywords.Use the main keyword in the first few words of the title and use that through out the article.You should also include some other less competitive keywords in the article.Your success will depend on your keyword research.
Some article directories allows links within the article body.Read the rules and regulations carefully and if that is allowed then use them judiciously.
The Resource Box
Every article directory allows a resource box with the articles.The resource box is where you can put your links to your website.This is the most important thing for you,because he traffic will depend on resource box.You should include a call to action in your resource box and tell what you do and you offer in website for the readers.Some article directories lets you put your photo,that will give the resource box more human touch.
Summary or Intro-
Article directories do not show the full article in their search,but only a summary of your articles are shown.It should be in two three sentences that effectively tells about your article.
Now you are ready to submit your article.
Few things to be remembered-
1.Write original quality article.This will increase your chances to succeed manifold.
2.Never submit one article to many directories.Search engine does not like that and your purpose will not be fulfilled.
3.There are hundreds of article directories.There is no need to submit to all of those.Stick to few of them.
4.Promote your articles in the social media sites.This is very important.
5.Tracking performances is very important.This can tell you the performance of your articles and if necessary you can do some changes to your campaign.
